Terms and Conditions
1. Acceptance of Terms
By accessing or using MLB Matrix (the “Service”), you agree to be bound by these Terms & Conditions (“Terms”). If you do not agree, do not access or use the Service.
MLB Matrix is owned and operated by Mainline Brands and provided to franchisees, employees, authorized partners, and approved users (“Users”).
2. Description of Service
MLB Matrix is an all-in-one Customer Relationship Management (CRM) platform designed for Mainline Brands and its affiliated franchise networks.
The platform includes (but is not limited to):
Contact & lead management
Customer communication tools
Marketing automation
Reporting & analytics
Appointment & job scheduling features
File and media hosting
Integrations with third-party platforms
User permissions and role-based access
AI-powered insights or automation features
Mainline Brands may update, enhance, or discontinue features at any time.
3. User Eligibility & Account Responsibilities
To access MLB Matrix, users must:
Be an authorized franchisee, employee, contractor, or partner approved by Mainline Brands
Provide accurate information in their profile
Maintain confidentiality of login credentials
Use the platform only for legitimate business purposes related to Mainline Brands
Users agree not to:
Share login credentials with unauthorized individuals
Access or attempt to access another user’s account
Upload malicious code, viruses, or harmful software
Misuse data belonging to other franchisees or customers
Use MLB Matrix for illegal or non-business activities
You are responsible for all activity performed under your account.
4. Data Ownership & Use
4.1 Customer Data
Any data you input, upload, store, or generate in MLB Matrix—such as customer details, leads, job records, sales data, communications, media files—remains your business’s property.
4.2 Platform Usage Rights
By using the Service, you grant Mainline Brands a limited right to:
Host your data
Process it for CRM functionality
Provide support, analytics, and reporting
Improve the system
Ensure compliance with franchise system standards
Mainline Brands does not sell or commercially exploit your customer data.
4.3 Aggregated/Anonymous Data
Mainline Brands may anonymize and aggregate data for:
Business analytics
Network performance benchmarking
Feature development
Security improvements
No personally identifiable information will be included in these aggregated datasets.
5. Payment & Billing (if applicable)
If MLB Matrix or certain modules include paid subscriptions, users agree to:
Pay all applicable fees
Maintain valid payment methods
Allow recurring billing for subscription services
Pay taxes, processing fees, or add-on charges
Non-payment may result in suspension or termination of access.
6. Acceptable Use Policy
Users must use MLB Matrix responsibly. Prohibited activities include:
Attempting to bypass security measures
Scraping, bulk exporting, or misusing data
Using AI tools in ways that violate platform rules
Harassing or impersonating anyone
Uploading sensitive personal data without proper consent
Using the platform to send spam, unsolicited marketing, or unlawful messages
MLB Matrix reserves the right to suspend accounts that violate these rules.
7. Intellectual Property
MLB Matrix, its software, design, branding, templates, AI models, graphics, workflows, and associated materials are the property of Mainline Brands.
Users may not:
Copy, resell, sublicense, distribute, or reverse engineer the platform
Claim ownership of any MLB Matrix intellectual property
Use the platform’s content outside authorized business activities
8. Third-Party Services & Integrations
MLB Matrix may integrate with third-party tools (e.g., payment processors, email systems, analytics providers, AI services).
Mainline Brands is not responsible for:
The performance of third-party services
Data processing practices of those providers
Outages, delays, or issues caused by external systems
Use of third-party integrations may be subject to additional terms.
9. Service Availability & Changes
Mainline Brands strives to ensure reliable uptime but does not guarantee uninterrupted service.
We may:
Update features
Modify interfaces
Add or remove modules
Conduct scheduled or emergency maintenance
Change data storage locations (within compliance standards)
Users agree the platform may evolve over time.
10. Termination & Suspension
Mainline Brands may suspend or terminate access if:
A user violates these Terms
A franchise agreement ends or is terminated
A business fails to pay required fees
Misuse, fraud, or security risks are detected
The user’s access is no longer authorized
Upon termination:
Access to MLB Matrix may be disabled
Certain data may be retained as required by law or franchise agreements
Users may request export of permitted data (subject to policy and timelines)
11. Limitation of Liability
To the fullest extent permitted by law:
Mainline Brands is not liable for damages, data loss, operational disruptions, lost revenue, or indirect/consequential damages arising from use of MLB Matrix.
MLB Matrix is provided “as-is” and “as-available.”
While security measures are implemented, no system is perfectly secure.
Users assume responsibility for:
12. Indemnification
You agree to indemnify and hold harmless Mainline Brands, its affiliates, officers, employees, and contractors from any claims, liabilities, damages, losses, or expenses arising from:
Misuse of MLB Matrix
Violation of these Terms
Illegal or unauthorized activities conducted through the platform
Inaccurate data you upload or transmit
13. Privacy Policy
Use of MLB Matrix is also governed by our Privacy Policy, which explains:
What data we collect
How we use and store it
What rights users have
How data is protected
Your continued use means you accept both the Terms and the Privacy Policy.
14. Changes to These Terms
Mainline Brands may update these Terms periodically.
When changes occur:
The “Last Updated” date will be revised
Significant changes may be communicated via email or dashboard notification
Continued use after updates constitutes acceptance of the new Terms.
15. Governing Law
These Terms are governed by the laws of: North Carolina
Any disputes will be resolved under this jurisdiction unless otherwise contractually specified.
16. Contact Information
For questions or concerns related to these Terms:
Contact Information:
Email: [email protected]
Address:2359 Perimeter Pointe Parkway, Suite 250, Charlotte, NC 28208
Role for inquiries: Privacy Officer